Fair price
From US$3,500
Fixed, published prices from US$3,500. No per-seat fees, ever, and a published price for every module you add later.
Senior software studio · Calgary & Hanoi
Fair price. Senior standard.
Website, CRM and operations in one system you own, built by a senior team that answers for its work. Agency-grade, at a fraction of agency cost.
Fixed published prices · You own the code
The Byfocus promise
What you can hold us to
Fixed published prices, a refundable deposit, your GitHub from day one, and named senior engineers on every call.
Senior standard
Signed review
Named senior engineers write and review every change. Tested, checked against the OWASP Top 10, and handed over with a signed security report.
You own it
Day one
Your code lives in your GitHub from the first commit. Hosting and data sit in your name, in Canada or Australia/NZ. No lock-in, not even to us.
A fit for real teams
Who it’s for
You rent your software by the seat
Every month you pay for HubSpot, Jobber or Xero seats, and half the features go unused. Add a staff member and the bill goes up again.
We build one system that does what your team actually uses, at a fixed published price, and you own it outright. Adding users is always free. See the published prices
Everything together
One system instead of five logins
WordPress and 23 plugins, a CRM billed per seat, quotes in a spreadsheet. Drag across to see what replaces them.
PipelineUpdated just now
Quotes outNZ$6,870Booked this week2 jobsOverdue invoicesNone
New lead3Blocked drainGrey LynnTodayLeaking tapMt EdenTodayHot water checkOnehungaYesterday
Try the real system
Click through the real thing
Every module runs live in your browser with sample data. Drag a deal, send a quote, sign it on the phone, play a dispatch day. This is what you’d own.
Byfocus OS · live demo with sample data
Made for your day
Built for your trade
Plumbers · Auckland
Quotes on site, jobs dispatched before lunch.
- Quotes the customer signs on their own phone
- Dispatch board for every van and every call-out
- Card payments through Stripe, reconciled in Xero
Compare the full cost
The real cost of software seats
Five years at list prices. Choose your team size; the Byfocus line does not move.
For 10 people that is US$35,660 kept over five years, and the system is yours.
List prices, annual billing, read 27 Oct 2026 (sources in the footer, item 3). A local agency quotes CA$15,000 to CA$75,000 for a comparable build, before change requests. SaaS tools include features we don’t, so compare what you actually use.
Case study · CRM and operations
King Luxury
40,000 customers in a CRM the business owns. See how sales data and operations work together.
Explore the case study
4,000
leads every campaign, one campaign every two months
586 ms
page load, with each lead in the CRM within a second
InterGreat Education Group. A study-abroad fair page rebuilt around real people and a direct form-to-CRM pipeline. Each campaign relaunches in about two hours.
+200%
IvyPrep Education. Website traffic after a two-month rebuild of a 20-year brand, with monthly leads doubled.
> 5 s
AIT Vietnam. Page loads on the old site, replaced by a fast bilingual platform its marketing staff update without developers.
Made to last
Built properly, under the surface
The parts you never see are the parts that decide whether a system lasts.
Data you ownOperationsCRMWebsite
One system, four layers
Website, CRM and operations run on one Laravel codebase, and the database lives in your own hosting account.
OWASP Top 102FADaily backupsReport signed
Reviewed and signed
A senior engineer reviews every change and checks it against the OWASP Top 10. You get a signed security report at handover.
MonitoredAlerts on
Fast, and watched
Pages are cached and kept lean: the IEG site loads in 586 ms. Every system is monitored against a 99.9% uptime target.
9:41
Today’s jobsTue 28 Oct
Search jobs, clients, addresses
Installed from the browser
Crew ABy time
Hot water cylinder
9:30 · Takapuna · Done
Blocked drain
11:00 · Ponsonby · On the way
Hedge trim and green waste
12:30 · Karori · Booked
Leaking mixer tap
13:15 · Devonport · Booked
Lawn renovation quote
14:00 · Khandallah · Booked
Gas hob connection
15:00 · Mt Eden · Booked
Retaining wall drainage
15:45 · Island Bay · Booked
Toilet cistern replace
16:30 · Remuera · Booked
An app for the crew
Today’s jobs, addresses and notes on every phone. Staff install it from the browser, with no app store in between.
8 usersPer-seat fee$0+1,380
Northshore PlumbingStripe
Paid this month
NZD18,240
Reconciled in Xero
INV-1042 · Hot water cylinder
Paid by card · just now
No per-seat fees
Add a user and the bill stays the same. Customers pay through Stripe into your own account, reconciled in Xero.
Cache hits 94%
Built to carry load
Queues, caching and automated tests are in from day one. It is standard Laravel, so any good developer can pick it up.
One team, all the way
How a project runs
You see working software before you pay for most of it.
- 1
Discover
A 20-minute call, then a written brief with a fixed price from the published list. Bigger systems start with paid discovery, credited back.
- 2
Prototype
Within 7 days of signing you click through a working prototype of your system. Don’t love it? Your 10% deposit comes back.
- 3
Launch and hand over
You pay milestone by milestone, never ahead of work you can click. At launch the code, hosting and a signed security report are already in your name.
After launch, ask by voice note
Tell us what you need in your own words. We send back a written brief with the price from the list, and build it once you say yes.
Send a voice note
Talk it through from the van, in your own words. No forms, no tickets.
We send a written brief to confirm
Scope, price from the published list and a delivery date, in writing, before any work starts.
You approve, we build it
Nothing is built or billed until you say yes. Every change is tested and reviewed before it goes live.
Voice note · plumbing business, Auckland0:38
Written brief · for your approvalPrices from the published list
- Van 2 on the dispatch board2 hoursCare hours
- On-the-way text · Twilio SMSEmail & SMS moduleUS$600
Ready in 3 working daysUS$600 total
ApprovedBuildingTested and reviewed before it ships
Clear from the start
Fixed prices, published upfront
Operate
For a team that wants the website, CRM and one way of working in a single system.
Everything in Launch. CRM: pipeline, contacts, tasks. One module: quotes, bookings or client portal. One integration: Xero, QuickBooks, Stripe or Google. Unlimited users. Live in 5–6 weeks.
US$4,900 once
Start with OperateLaunch
For a business that needs a fast website it can edit, with leads in one inbox.
Up to 12 pages, Laravel + React. Content editor you can use. Move from WordPress/Wix with every URL redirected. Lead inbox built in. Live in 3–4 weeks.
US$3,500 once
Start with LaunchNeed dispatch, inventory or several sites? A custom system starts at US$9,000, with paid discovery credited back. Care (hosting, backups and small changes) from US$149 a month, cancel any time. Every price
Prices exclude GST/HST. Proposals can be fixed in CAD or NZD.
Questions, answered
The things people ask on the first call
Who owns the code?
You do. It lives in your GitHub organisation from the first commit, and the hosting account is in your name. If you stop working with us, everything keeps running.
Why is it cheaper than a local agency?
Three reasons: modern tooling and a tested module library mean CRM, quotes and bookings are already built, our senior team is in Vietnam, and every project has a fixed scope. Review, testing and security are never the part we cut.
Where is your team?
Our studio is in Vietnam. Everyone who works on your project is a named, senior member of our own team. We do not subcontract.
How do you keep it secure?
A senior engineer reviews every change before it reaches you. It is tested, checked against the OWASP Top 10, and you get a signed security report at handover.
What happens if Byfocus disappears?
You have the code, the hosting, the documentation and admin access. Any Laravel developer can pick it up. That is the point of owning it.
How do you handle time zones?
New Zealand afternoons overlap with our mornings. For Canada we hold a fixed weekly call in your morning and send short video updates in between.
Make your website mean business.
Let’s talk about your business, where your website falls short, and what it could take to make it work. You leave with clear next steps.
Book a free 30-min call No pressure. No generic pitch. Just a useful conversation.